IndyCar says Sunday’s race was the series' most-watched non-Indy 500 race in 14 years.
From a television standpoint, Sunday’s Firestone Grand Prix of St. Petersburg provided its new network with a turbo-charged ratings bonanza.
IndyCar reported Tuesday the race, won by reigning two-time series champion Alex Palou, attracted 1.4 million viewers to Fox, making it the most-watched IndyCar series race not named the Indianapolis 500 since 2011.
By comparison, the live 2024 broadcast on NBC generated an audience of 974,700 combined viewers using the TAD (Total Audience Delivery) metric that includes live streaming, according to racer.com.
Last summer, Fox signed a multi-year media-rights agreement with IndyCar, ending the series' 16-year alliance with NBC. Fox, which promises a live broadcast of all 17 series races, began promoting IndyCar during NFL games last fall.
Palou, 27, completed the 100 laps Sunday on the 1.8- mile, 14-turn course in downtown St. Petersburg in 1 hour, 51 minutes, 8.51 seconds.